Traditional website design suffers from a lack of objectivity. Think about it. Your website is one of your greatest assets, maybe second only to the people who make up your organization. It’s certainly your number one salesperson because it’s always available day and night, communicating with your visitors, users, and potential customers. It doesn’t sleep. It doesn’t eat.
Successful marketing is providing value at every interaction Inbound marketing is an outreach strategy where you look to provide value to your potential users and customers.