MSquared is a flexible marketing firm.

We help blockchain projects develop their brand, find their voice, and reach their community.

Schedule a 30 minute strategy session with us, and let’s find out together how we can better identify and engage your community. This one’s on the house.

Web Design/Build

Brand Strategy

Digital Marketing

Check out some of our blockchain case studies below, to see how we’ve helped them stand out.

EthKan

Brand Strategy

Logo Design

Web Development

Graphic Design

Web Design

Ethkan Case Study

Who They Are

EthKan is an innovative blockchain project whose mission is to completely change how fundraising works. In the past, blockchain projects raised funds by issuing tokens in return for capital investment, but funders rarely had say over how those funds were spent. 

EthKan gives teams the ability to organize their entire project on a kanban board infused with Ethereum. Every task can be funded individually, so contributors can fund the tasks they understand and agree with instead of the entire project.

What they wanted

EthKan is an open-source, not-for-profit, early stage startup, so their needs were unique. Their goal was to raise capital through blockchain incubator hubs who would not be looking for stake in the company. 

In order to do so, EthKan needed a web presence that succinctly described their project scope and timeline, so incubator managers could quickly understand it.

Our Deliverables

Our major challenge was figuring out how to present EthKan visually without it being developed yet. There was no interface to draw from. With that in mind we decided to use simple, yet explicit text in the header to describe the project. 

Then we illustrated a slideshow to represent EthKan’s major concepts as well as a development roadmap. This gave new visitors a complete overview with the least amount of friction.

What our clients have to say

“Our experience with Msquared was excellent. They took our project as if it were theirs too! This made us feel very confident and happy, for we really felt as a team. They helped us build our strategy and to clarify Eteria’s goals and mission. We are very excited to work with them in our next phase.”

Irene,  Eteria

“Everything was quite clear and straightforward when we were working with MSquared. They made it very easy for us to understand what we actually want and how we can achieve that. MSquared is definitely our first choice for our future projects.”

Paslar, BlankDAO

What our clients have to say

“Our experience with Msquared was excellent. They took our project as if it were theirs too! This made us feel very confident and happy, for we really felt as a team. They helped us build our strategy and to clarify Eteria’s goals and mission. We are very excited to work with them in our next phase.”

“Everything was quite clear and straightforward when we were working with MSquared. They made it very easy for us to understand what we actually want and how we can achieve that. MSquared is definitely our first choice for our future projects.”

Irene,  Eteria

Paslar, BlankDAO

Schedule a 30 minute strategy session with us. We’ll help you identify your community and reach them, while keeping your goals in mind. This one’s on the house!

Swarm City

Brand Strategy

Web Development

Illustration

Video Production

Copy

Swarm City Case Study

Who They Are

Swarm City is an open-source, blockchain-based technology firm building a decentralized commerce platform. Their community uses the platform to find each other, communicate, and transact in context specific marketplaces. 

Not only that, users can create, launch, and run their own marketplaces for profit. Swarm City is the first live commerce platform in the Ethereum ecosystem.

What they wanted

Swarm City was looking for a creative way to communicate progress to their community. Together, we depicted their development sprints as “Episodes” like in a television show season. 

Each Episode described a character’s accomplishment that resulted from using a new feature of the Swarm City platform.

Our Deliverables

Swam City wanted to be able to tell its development story in multiple ways, so that community members had an array of options to choose from. The first thing we did was develop the sub-site progress.swarm.city with illustrated versions of the Episodes’ protagonists.

Each Episode was then ordered vertically, and as each Episode was released, its corresponding website section was unveiled. This included a video showing Swarm City’s capabilities following development of each Episode.

About

MSquared

We believe marketing is as much a science as it is an art. Let’s use designing a website for example. Most organizations hire a firm that spends 4 – 6 months building their website in a vacuum, concerned with the latest design techniques and not much else, only to do it all again 2-3 years later. This is a waste of time and resources. Our approach is quite different. Your website is one of your most important assets, and it deserves special attention. We use an objective approach to website design, based on your organization’s goals.

We Begin With Strategy

Together, we must determine and agree on “who” your customers are, “where” and “how” we can best reach them, “what” exactly we should tell them once we do, “why” they will care, and “what” objective result will come from these efforts. By doing this in the beginning of the process, we greatly accelerate achievement of your organizational goals.

Website

Your website is much more than a online business card. It is your brand advocate; a sales and marketing wizard. Like the Terminator it doesn’t sleep, it doesn’t eat, it doesn’t take time off. It is interacting with your visitors 24 hours a day. We help you make sure it’s designed to give your visitors the right information at the right time.

Inbound

Marketing comes down to one thing – providing value at every step of your users’ journey. You don’t need fancy words or trickery. People respond to organizations who are helpful, who solve problems, who really listen and respond in the most relevant way. We help you define your users precisely, locate them, and communicate with them appropriately.

Services

Website Design/Build

Branding and Logo

Marketing Strategy

Content

SEO

Social Management

PPC

Audio/Video Production