We believe marketing is as much a science as it is an art. Let’s use designing a website for example. Most organizations hire a firm that spends 4 – 6 months building their website in a vacuum, concerned with the latest design techniques and not much else, only to do it all again 2-3 years later. This is a waste of time and resources. Our approach is quite different. Your website is one of your most important assets, and it deserves special attention. We use an objective approach to website design, based on your organization’s goals.
We Begin With Strategy
Together, we must determine and agree on “who” your customers are, “where” and “how” we can best reach them, “what” exactly we should tell them once we do, “why” they will care, and “what” objective result will come from these efforts. By doing this in the beginning of the process, we greatly accelerate achievement of your organizational goals.
Your website is much more than a online business card. It is your brand advocate; a sales and marketing wizard. Like the Terminator it doesn’t sleep, it doesn’t eat, it doesn’t take time off. It is interacting with your visitors 24 hours a day. We help you make sure it’s designed to give your visitors the right information at the right time.
Marketing comes down to one thing – providing value at every step of your users’ journey. You don’t need fancy words or trickery. People respond to organizations who are helpful, who solve problems, who really listen and respond in the most relevant way. We help you define your users precisely, locate them, and communicate with them appropriately.